Coming 2030 · 1101 Navasota St · East Austin

The Deluxe Hotel

The legend comes home. Back at Navasota and Rosewood, where B.B. King, Etta James and Big Mama Thornton once checked in.

Get in touch

Where it began

Est. 1947.
Re‑establishing roots.

From 1947 to 1975, the original Deluxe was a vital hub for Black musicians, artists and travelers coming to Austin. B.B. King, Etta James and Big Mama Thornton all stayed here.

Now it's coming back. Not as a re-creation, but as a conversation with the original. And like any good conversation, it's layered, a little unexpected, and full of personality. Familiar enough to feel like home. Bold enough to feel new. Nothing is overly curated, everything is intentional.

We're not imitating the past. We're giving it a fresh voice, one that carries the spirit of the original while confidently stepping into the present.

1928

East 11th and 12th become the heart of Black Austin.

1947

The Deluxe opens at Navasota and Rosewood.

1950s–60s

B.B. King, Etta James and Big Mama Thornton stay here.

1975

The hotel closes.

2025

Daybreak acquires the site.

2030

The Deluxe returns.

The original Deluxe Hotel, 1947, in a black-and-white photograph

The Deluxe Hotel, est. 1947

What we're building

Stay. Live. Eat. Drink. Belong.

Five stories wrapped around an open courtyard pool, opening onto an event lawn anchored by preserved heritage oaks. Mid-century clean lines, warm materials, and covered walkways that ease you from the street into something that feels like a secret. Architecture by The BECK Group. Interiors by KEMPT.

Hotel keys

Mid-century-inspired guestrooms designed by KEMPT. Rich woods, amber light, textured surfaces, and a hint of art deco.

Residences

34 condos and 5 penthouses, fully furnished, where hotel luxury blurs into home. Rentable to hotel guests as additional suites and villas.

30,000 SF

Food, drink, music and events

A jazz club. A pool bar. A European-style cafe. A destination rooftop restaurant and bar. Space for everything from 10-person meetings to 1,500-person receptions.

Members

Club and wellness

A destination spa and fitness club, plus a social club with curated programming, hotel access and a dedicated rooftop lounge.

11,000 SF

Street-front retail

All of it premium frontage, right on the corner of Rosewood and Navasota.

Rendering of the courtyard and event lawn at dusk

Rendering of the rooftop restaurant and bar overlooking the Austin skyline

Rendering of the hotel's terraced balconies with the Austin skyline behind

Same address. Whole new volume.

Jazz downstairs.
Skyline upstairs.
Everybody
in between.

Eat. Drink. Listen.

Six reasons to never go home.

The food, drink and music program is built to pull the neighborhood in, not just the hotel guests. Every outlet opens to the street, the courtyard, the lawn or the skyline.

1,836 SF

Jazz club

On the first floor, opening up to the outdoor lawn. The Deluxe's original sound, back where it belongs.

6,500 SF

Rooftop restaurant, bar and lounge

A destination rooftop above East Austin, with the whole downtown skyline in view.

1,493 SF

Pool bar and lounge

Poolside, in the middle of the courtyard that brings light into the center of the building.

Cafe

European-style cafe

A first-floor cafe for the morning meeting, the long lunch and everything in between.

12,543 SF

Event lawn and ballroom

A front lawn, a back lawn and a ballroom with a rooftop deck, shaded by preserved heritage oaks.

1,400 SF

Members and owners rooftop lounge

An indoor lounge with a 700 SF outdoor terrace on the top floor, steps from the hotel rooftop.

Plus about 30,000 square feet of indoor and outdoor meeting and event space, from 10-person meetings to 1,500-person receptions.

Architecture

Designed by The BECK Group.

Five stories with a clear approach from Navasota and Rosewood, organized around an open courtyard pool that brings light into the center of the building. See The BECK Group's work.

Isolated and exploded axonometric diagrams of The Deluxe Hotel by The BECK Group, showing the five levels, courtyard pool, event lawn, jazz club, spa and roof bar

The massing opens toward an event lawn, anchored by preserved heritage oak trees that shape the layout and orientation of the building.

A restrained, mid-century-influenced structure with clean lines, warm materials and screened edges that soften transitions. Covered walkways, landscape and layered facades create a gradual shift from public frontage to private spaces within.

3,891SF lobby and lounge

2,400SF kitchen

3,100SF spa

9,062SF meeting space

80garage spaces, plus 12 valet staging

Interiors

Familiar in feel.
Distinct in experience.

A design-led hotel rooted in the culture and character of East Austin. Rich woods. Amber light. Textured surfaces. Mid-century clarity meets subtle art deco influence.

Every surface is intentional. Fully furnished residential units blur the line between hotel luxury and home.

Interiors by KEMPT. Design direction shown.

Design direction: guestroom with sage green cabinetry, walnut headboard wall and a clawfoot tub

Design direction: fabric swatches, lighting and custom Deluxe Hotel robe hangers

Design direction: dark wood lounge with a striped curved banquette

Design direction: a bar framed by rust velvet curtains

Design direction: bathroom with dark green tile, arched niche and pedestal sink

Design direction: blush bathroom with red wainscoting and brass fixtures

Design direction: olive lounge with a shell sconce and amber light

Design direction: guestroom bed against rust red velvet with blue hydrangeas

Why Austin

Austin is the opportunity.
East Austin is the moment.

2.55Mmetro residents, 25th largest in the U.S.

#1job growth among the 50 largest U.S. metros in 2025

30.2Mvisitors to Austin in 2025

$11.4Bvisitor spending in 2025

$1.6Bconvention center rebuild, reopening in 2029

~2Xconvention space, from 365,000 to 620,000 sq ft

21.7Mairport passengers in 2025

$5Bairport expansion underway

Austin is rebuilding its convention center. The Deluxe opens right behind it, into year two of the new center.

Sources: U.S. Census via Community Impact (2024 estimates); Opportunity Austin (2025 jobs); Visit Austin (2025 visitors and spending); Austin-Bergstrom International Airport (2025); Austin Convention Center Expansion & Redevelopment.

The neighborhood

The corner of Navasota and Rosewood.
The heart of East Austin.

#3 Coolest street
in the world Voted by Time Out magazine

One of Austin's busiest dining and music districts, and we're sitting on the corner of it.

Aerial map of East 11th Street showing The Deluxe Hotel site and the restaurants, bars and shops around it

Next door

Paperboy

Widely regarded as the most popular brunch spot in ALL of Austin.

Next door

Loudmouth

Named Best New Restaurant in 2024, and sole winner of Preservation Austin's Merit Award.

1 block

Victory Grill

A historic music venue drawing large crowds since 1945.

1 block

Nickel City

One of Austin's most iconic neighborhood dive bars, drawing locals and visitors alike.

2 blocks

Franklin Barbecue

World famous, critically acclaimed destination for BBQ aficionados. Michelin Guide Bib Gourmand.

1 block

East 11th redevelopment

300,000 SF of new housing, shops, coworking, a music venue and more, opening late 2029.

3 blocks

I-35 cap at 11th and 12th

A planned 5.5 acre park deck linking East Austin and downtown, backed by over $100 million from the City of Austin.

1.5 miles

Convention Center and airport

The Convention Center is easily walkable, 1.5 miles west. The airport is about 15 minutes away.

Sources: The Real Deal (Aug 2025); Texas Time Travel (Six Square); Paperboy; Hoodline and Time Out (Loudmouth); Urbanize Austin (East 11th, Blocks 16 and 18); City of Austin cap and stitch plan (May 2025).

The team

Writing the next chapter.

Developer

Say hello.

Questions, ideas, or just want to know when the doors open? Write us at Info@deluxehotelatx.com.

1101 Navasota St, Austin, TX 78702

A collaboration of

The Deluxe Hotel

Est. 1947.
Re‑establishing roots.