The Deluxe

Coming 2030 · 1101 Navasota St · East Austin

The Deluxe Hotel

The legend comes home. Back at Navasota and Rosewood, where B.B. King, Etta James and Big Mama Thornton once checked in.

Get in touch

Where it began

Est. 1947.
Never forgotten.

From 1947 to 1975, the original Deluxe was a vital hub for Black musicians, artists and travelers coming to Austin. B.B. King, Etta James and Big Mama Thornton all stayed here.

Now it's coming back. Not as a re-creation, but as a conversation with the original. And like any good conversation, it's layered, a little unexpected, and full of personality. Familiar enough to feel like home. Bold enough to feel new. Nothing is overly curated, everything is intentional.

We're not imitating the past. We're giving it a fresh voice, one that carries the spirit of the original while confidently stepping into the present.

1928

East 11th and 12th become the heart of Black Austin.

1947

The Deluxe opens at Navasota and Rosewood.

1950s–60s

B.B. King, Etta James and Big Mama Thornton stay here.

1975

The hotel closes.

2025

Daybreak acquires the site.

2030

The Deluxe returns.

The original Deluxe Hotel, 1947, in a black-and-white photograph

The Deluxe Hotel, est. 1947

What we're building

Stay. Live. Eat. Drink. Belong.

Five stories wrapped around an open courtyard pool, opening onto an event lawn anchored by preserved heritage oaks. Mid-century clean lines, warm materials, and covered walkways that ease you from the street into something that feels like a secret. Architecture by The BECK Group. Interiors by KEMPT.

52

Hotel keys

Mid-century-inspired guestrooms designed by KEMPT. Rich woods, amber light, textured surfaces, and a hint of art deco.

39

Residences

34 condos and 5 penthouses, fully furnished, where hotel luxury blurs into home. Rentable to hotel guests as additional suites and villas.

30,000 SF

Food, drink, music and events

A jazz club. A pool bar. A European-style cafe. A destination rooftop restaurant and bar. Space for everything from 10-person meetings to 1,500-person receptions.

Members

Club and wellness

A destination spa and fitness club, plus a social club with curated programming, hotel access and a dedicated rooftop lounge.

11,000 SF

Street-front retail

All of it premium frontage, right on the corner of Rosewood and Navasota.

Rendering of the courtyard and event lawn at dusk Rendering of the rooftop restaurant and bar overlooking the Austin skyline Rendering of the hotel's terraced balconies with the Austin skyline behind

Same address. Whole new volume.

Jazz downstairs.
Skyline upstairs.
Everybody in between.

Why Austin

Austin is the opportunity.
East Austin is the moment.

2.55Mmetro residents, 25th largest in the U.S.
#1job growth among the 50 largest U.S. metros in 2025
30.2Mvisitors to Austin in 2025
$11.4Bvisitor spending in 2025
$1.6Bconvention center rebuild, reopening in 2029
~2Xconvention space, from 365,000 to 620,000 sq ft
21.7Mairport passengers in 2025
$5Bairport expansion underway

Austin is rebuilding its convention center. The Deluxe opens right behind it, into year two of the new center.

Sources: U.S. Census via Community Impact (2024 estimates); Opportunity Austin (2025 jobs); Visit Austin (2025 visitors and spending); Austin-Bergstrom International Airport (2025); Austin Convention Center Expansion & Redevelopment.

The neighborhood

The corner of Navasota and Rosewood.
The heart of East Austin.

#3 Coolest street
in the world Voted by Time Out magazine

One of Austin's busiest dining and music districts, and we're sitting on the corner of it.

Aerial map of East 11th Street showing The Deluxe Hotel site and the restaurants, bars and shops around it
Next door

Paperboy

Widely regarded as the most popular brunch spot in ALL of Austin.

Next door

Loudmouth

Named Best New Restaurant in 2024, and sole winner of Preservation Austin's Merit Award.

1 block

Victory Grill

A historic music venue drawing large crowds since 1945.

1 block

Nickel City

One of Austin's most iconic neighborhood dive bars, drawing locals and visitors alike.

2 blocks

Franklin Barbecue

World famous, critically acclaimed destination for BBQ aficionados. Michelin Guide Bib Gourmand.

1 block

East 11th redevelopment

300,000 SF of new housing, shops, coworking, a music venue and more, opening late 2029.

3 blocks

I-35 cap at 11th and 12th

A planned 5.5 acre park deck linking East Austin and downtown, backed by over $100 million from the City of Austin.

1.5 miles

Convention Center and airport

The Convention Center is easily walkable, 1.5 miles west. The airport is about 15 minutes away.

Sources: The Real Deal (Aug 2025); Texas Time Travel (Six Square); Paperboy; Hoodline and Time Out (Loudmouth); Urbanize Austin (East 11th, Blocks 16 and 18); City of Austin cap and stitch plan (May 2025).

The team

Writing the next chapter.

Daybreak Hospitality

Robert Brown and Ryan Harms, partners since 2015. Ryan is a veteran Austin restaurateur and the founder of Paperboy. More than a decade investing in and operating in East Austin, the team behind Loudmouth, and holders of more than an acre of this corridor since 2017.

Lucky Find Hospitality

On board since 2024. Co-founders Rigel Bitterman and Nick Ovanessoff have contributed to more than 30 boutique hotel and resort projects worldwide, including Hotel Herringbone, a Central Texas luxury boutique hotel they co-developed, own and operate.

Design partners

KEMPT Studio on interiors. The BECK Group on architecture. BOOT Civil on civil engineering.

Stay in touch

Say hello.

Questions, ideas, or just want to know when the doors open? Write us at Info@deluxehotelatx.com.

1101 Navasota St, Austin, TX 78702